Consumption of premium quality pet food is the fastest growing in the North American pet food market, according to a recent article in the Washington Post that also analyzes other striking trends in this subsector, such as the landing of large multinationals that were just limited to human food so far.
The sale of processed pet food has doubled in the United States in the last fifteen years, reaching a turnover of $ 22 billion in 2014. However, this global growth seems not that much compared to the Premium Feed segment is experiencing, the specialty in which we operate at Selev Pet Industry as manufacturers of highly digestible and higher protein content for pet food.
The Washington Post article echoes a market study according to which 79% of North Americans are as demanding with the quality and food safety of their pets as with their own, within a widespread sociological phenomenon of “humanization of the animal domestic". Consequently, the Premium segment of pet food, already accounts for 50% of the US market, with $ 10.2 billion billed in 2014, and something similar occurs in Europe.